In Facebook
Open Facebook ad manager --> click
create ad
You want clicks for your website --> select the option from
facebook
Now, Facebook asks you to enter the URL of the landing page
where ad clicks should send the visitor. At the time, use Google URL builder
and fill out the form provided to add tagging to your landing page.
Enter your landing page URL where it says “Website URL”. Use
“facebook” for the “Campaign Source”. In this case, I’m using “cpm” as the
“Campaign Medium” because Facebook is going to charge me for impressions, not
just clicks. If this were a pay-per-click campaign, I would use “cpc”. Lastly,
give your campaign a name where it says “Campaign Name”.
When you click “Submit”, Google will give you an enhanced
landing page URL with the parameters properly added for accurate classification
by Google Analytics.
This is the URL that you enter into the Facebook ad builder
when prompted to “Enter URL to promote”.
Now, complete the creation of your Facebook ad as you
normally would. Start the campaign, and observe what happens in Google
Analytics
How to Set Up Goals
in Google Analytics
- Select Admin menu at Google analytics
- Click all website data àGoals
- Click new Goal
- In Goal Setup, select the option you want to set goal
- For ex: - select contact us under goal setup because if you want customers through contact us page
- Under Goal description, specify the name and type
- Select Destination under type
- Specify the destination URL under goal details and also set funnel option if you want.
Once you click on “Create Goal,” Google Analytics will start
tracking everyone who completes the form. To run goal-specific reports, go to
the main reporting area and choose the “Conversions” section on the left-side
navigation.
Also, you will now see goal conversion information within
the “All Traffic” reports, located in the “Acquisition” section of the left
navigation.
The “Channels” report, in particular, is extremely useful in
that it shows you the number of goals, conversion rates, and goal values for
each of your different marketing campaigns. This is how you can monitor the
effectiveness of your online marketing and stay on top of campaigns that are
worth repeating.
Facebook Advertising
Traffic – Properly Classified
Once your Facebook ad is setup using the Google Analytics
parameters of source, medium and campaign name – you’re pretty much done!
Now all you have to do is sit back and wait to see the data
start populating in Google Analytics.
You can view the data by Source/Medium (“Facebook / Ads”) or
by Campaign Name.