Check here for Google’s new link policy

Google now changed up the rules for link building

If you pay and buy the link, Google now wants you to marked it as sponsored link. Not as just in the text format in the website but it is need to be mentioned through the link attribute as Rel = "sponsored"

And if you build links through user-generated content, you need to mentioned it as Rel = "ugc"

It is similar for site owners too.  For example, if you have a forum on your site because the content is user generated, the links that people place should contain a rel="ugc"

You can also include nofollow attributes in the link. It you have a paid link and it to be nofollowed and you need to mention it as Rel="nofollow sponsored"

This effect is going to be followed from March 1, 2020. So for google it will be better idea to crawl the link ot not. This will helpful for them to analyze the link while comes to indexing or SEO

Dont worry if you place the old links as nofollow. The ones that were nofollow can just be left as nofollow. And also in the future, if you decide to just use nofollow instead of "sponsored" you will be fine.

Dont's in SEO

Small Business SEO Checklist: The Don’ts

1. Don’t reply to the SEO spam you get via e-mail. You don’t need to submit to 1,000 search engines or 500 directories. You can’t buy 2,000 quality links for $50. And no reputable SEO can guarantee a number one ranking on any search engine for keywords that matter. The kind of SEO company you want to hire doesn’t send out spam.

2. Don’t wait too long to implement SEO. Whether you’re launching a new Web site or upgrading your current site, SEO considerations should be part of the discussion from day one.

3. Don’t take your decision to hire an SEO company too lightly. Hiring an SEO company is not like choosing a company to service your copy machine. Online marketing can make or break your company, so choosing a vendor should involve a lot of research and questions with the companies you’re considering.

4. Don’t hire an SEO company and then divorce yourself from the process. It’s your job to know and understand as much as possible about the strategies and tactics your SEO company will be using. If your SEO company uses high-risk tactics and your site gets caught, you’ll be the one paying the price.

5. Don’t spread your content over several domains. There are times when sub-domains or an additional domain might make sense, but those occasions should be dominated by user and content considerations, not an attempt to get multiple domains/sites listed in the SERPs. Know the pros and cons of using sub-domains and additional domains.

6. Don’t waste your time submitting your URL to search engines. The crawler-based search engines will find your site more quickly as soon as you get a link from another web site already being crawled. Search engine submission died a few years ago.

7. Don’t make your web site uncrawlable. This can result from an incorrect robots.txt file, having session IDs or too many variables in your URLs, using a convoluted navigation menu that spiders can’t (or won’t) follow, or developing an all-Flash, all-graphic, or all-AJAX site.

8. Don’t target overly general keywords. A real estate agency in Wichita has no shot at ranking for the phrase “real estate;” a lawyer in Fresno has no shot at ranking for the word “lawyer.” Optimize for relevant, specific keywords that will bring targeted traffic.

9. Don’t stuff keywords in your meta tags, image alt tags, etc. That is so 1996-97. Today, it’s called spam.

10. Don’t stuff keywords in your page footer with lightly-colored or hidden text. That is so 1998-99. Today, it’s also called spam.

11. Don’t have the same title element on every page. Variety is the spice of life and, combined with relevance, is a pre-requisite to avoiding duplicate content issues and Google’s supplemental index.

12. Don’t allow both www.yourdomain.com and domain.com to resolve to your home page. Those are two separate addresses to a search engine, and that means you have the same content at two addresses. On a related note, don’t link to your home page with a URL like www.yourdomain.com/index.html—that’s also a separate address from www.yourdomain.com and will also look like duplicate content.

13. Don’t ignore usability. Things like proper site structure, logical navigation, descriptive link text, etc., are good for both users and search engine spiders.

14. Don’t give up on creating great content because you think your customers don’t need or want it, or because your product or service doesn’t lend itself to great content. No matter what business you’re in, you can add great (linkable) content to your web site. A glossary is an easy way to create a page of great, keyword-rich content. Also consider a frequently asked questions page, a testimonials page, how to articles, product support manuals and so on.

15. Don’t develop an unbalanced link profile. Too many small business owners, knowing links are important, immediately begin trading links with any and every site they can find. Not a good idea. Reciprocal links aren’t bad by default, but if most of your inbound links are the result of link trades, they won’t help much. Reciprocal links should only be made with quality, relevant web sites, and should only represent a fraction of your overall link profile.

16. Don’t request the same exact anchor text on all links to your site. This is an obvious sign of unnatural link building. Your link building should look natural, and varied anchor text will help.

17. Don’t plaster your link all over blog comments, guestbooks, etc. That’s called spamming, not SEO.

18. Don’t fret over keyword density. Yes, your target keyword and closely-related terms should appear in the page title, description meta tag, and page copy. No, a calculator is not an SEO tool.

19. Don’t obsess over Google PageRank. What you see in the toolbar is several months old, and doesn’t affect rankings like it used to. PageRank is now more about crawl frequency and depth, and whether a page is stored in the main index or supplemental index.

20. Don’t check your rankings every day. They’re going to change whether you look or not. Better to spend time improving your web site rather than watching it flutter up and down the SERPs.

6 Sticky SEO Facts All Marketers Should Know

1) 75% of SEO is off-page and 25% is on-page

There are two key elements to improving your SEO: attracting links and making your content relevant for the word people are searching for. These elements are known as off-page (on someone else’s site) and on-page (your site).

It’s important to first make your content relevant by including the words you are hoping to rank for in key areas of your page. This technique however only takes you so far. Secondly you want to create content others want to link to. Search engines view these links as “votes” telling the search engines that your site is a valuable one for people searching for an answer.
2) 91% of US Internet users search every month

Search traffic is thus the first place most new or potential customers will first find out about you. If you are not optimizing your site, you do not exist in their minds.
3) Page titles are the most important on-page element after content

The biggest mistake most websites make is not having an effective page title. As the second most important on-page SEO element (after relevant content), it is essential to have a targeted page title.

The page title is at the very top of your browser on the tab (screenshot is from the Chrome browser). It also is what shows up on Google when people search.

In addition to editing the page title, it’s important to include the keywords in the H1 text, alt tags and paragraph text on the page.
4) Persuasive meta descriptions under 155 characters increase click through rates

The meta description is the brief preview that shows up underneath a link on search engines. This gives readers an idea of what’s coming if they click. Thus, a tempting meta description will increase clicks even though it does not influence your rank in the search results.

Make your meta descriptions unique on each page. This will attract clicks depending on each searcher’s interests. In fact, Google’s own Matt Cutts noted recently that it is actually better to have no meta descriptions than to have duplicate meta descriptions.

How do you know what your best meta description is? Test it! Use Google or Facebook ads to test what copy is most appealing. Then use that text as your page’s meta description.

Just remember: Make your meta description snappy because there is a 155 character maximum before Google will cut it off with ellipses.
5) The top 5 results get 75% of the clicks

As you build your gum wall, it’s not good enough to be one of many. You need to be one of the best.

In the search engine world, the top 5 results get 75.7% of the clicks so focus your efforts on a few valuable words and build content around those terms. Don’t spread yourself too thin or you’ll find yourself the jack of all trades and master of none.
6) Google+ is the highest correlated social factor for SEO ranking

As social media has become a primary form of communication, search engines have begun to factor your social network in to the results you see. This is called “social search.”

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network.

What this means is that you should connect to people who are influential on the words and topics you want to rank for. If they share, like and most importantly +1 your content on Google+, it will be more likely to show up for other searchers.

In fact Search Metrics is already measuring the presence of active social media and finding content shared socially shows up higher in search. Moz notes that Google+ is the highest correlated factor to SEO. This of course brings up the chicken and egg question: are pages that rank well shared more frequently or are pages that are shared frequently then ranked higher? There is much debate around this topic, but the end result is clear: social influences search.

Second, make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable

You too can make your website an attraction for searchers the world over. It takes a combination of optimizing the pages you have, creating unique content that will attract links and sharing your content via social media.

Google displaying warning message to the site owners if their website is not mobile friendly.

Google mobile search result is now showing the new type of warning to the site owners if their is not mobile friendly. This message is only visible to the site owners when Google knows that the searcher is the owner of the site. That message is a hyperlink to a Google help page about mobile-friendly. This new warning comes a month prior to Google boosting the mobile-friendly algorithm.

For Example.

Here is what anyone else would see for this site — no warning:

Difference Between Google panda and Google Penguin

Attributes	Google Panda	Google Penguin
The Idea	Penalize websites of low quality and those with low quality content.It is first introduced in 24th February, 2011 with the name of Farmer Update in USA.	Bring down websites that violate Google’s Webmaster Guidelines and use  black-hat SEO techniques
Date of First update	February 2011	April 2012
Also Known as	Farmer Update	Over Optimization Penalty.
Number of updates	Panda had over 24 updates till March 2013, last being on Jan 22, 2013.	Penguin had just three updates since its launch in April last year.
Purpose	Bring the high quality and content sites on the top of search engine rankings	Bring the high quality and content sites on the top of search engine rankings
Surviving the algorithm change	There are no two ways about surviving Panda than to make an update in the website and get rid of all those low quality pages, content and keywords. Over-optimized pages need to be checked. Websites that have been hit by Panda need to work on brand awareness and social media networks in a new campaign. The webpage(s) that have been affected need to be isolated from those that weren’t harmed.	Black hat SEO techniques need to be abolished because Penguin is smart enough to deal with all websites indulging in these practices. Avoid excessive link building, doorway pages, keyword stuffing, and meaningless and irrelevant content. Creating content for other blogs and websites and socializing content. Relevant use of keywords and absolute refrain from all kinds of stuffing.
Google released any tool to recover ?	NO	Google introduced A new tool called “disavow links tool” – see the Google webmaster central blogpost
Recovery choices for websites	Panda is basically an on-page problem, so the main changes need to be on the website. Check for pages with no or little content, as well as, for plagiarism. Creating elaborative pages with FAQs and more for a website should help.	Check for the links to find if there are from the same domain name or IP address, so that links don’t look like purchased. The links should not just be direct links to the website, because websites that have followed such polices have seen dip in the rankings. Disavow tool can be helpful in getting rid of too many links that are just associated with the keywords. Penguin genuinely focuses on penalizing unnatural links that are causing changes in the search results intentionally.
How do The algorithms affect a site?	It is possible that an entire site is affected through panda. Usually single pages of a website are not targeted in the algorithm. Panda doesn’t look for think contents but the overall content, so in websites where little original content and more duplicate or thin contents are present, those are likely to be fully penalized.	Penguin generally affects one part of the website on a page and keyword level. Unless spammed for too much keyword usage on the entire, Penguin doesn’t damage the entire site.
Does a recovery request help?	No, because the changes are overall.	No, unless a manual warning is issued, and even in such warnings, recovering is next to impossible.
Does manual removal of links needed?	No, because content is more important here.	If time permits and one wants to avoid relying totally on Disavow tool, then definitely manual link removal is helpful.
By when sites can recover?	If the duplicate and thin content has been done away with, then probably by the next refresh.	Should take time in recovering as refreshing is not frequent. Google has announced an update but with no date specified.
Detailed tips and tricks to recover	Tips to recover from Google panda	Tips to recover from Google penguin
When is the next update ?	No idea	4th penguin update going to happen soon in the month of May, 2013. source : Matt Cutts Twitter

How to track Facebook ads in Google Analytics

In Facebook

Open Facebook ad manager --> click create ad

You want clicks for your website --> select the option from facebook

 

Now, Facebook asks you to enter the URL of the landing page where ad clicks should send the visitor. At the time, use Google URL builder and fill out the form provided to add tagging to your landing page.

Enter your landing page URL where it says “Website URL”. Use “facebook” for the “Campaign Source”. In this case, I’m using “cpm” as the “Campaign Medium” because Facebook is going to charge me for impressions, not just clicks. If this were a pay-per-click campaign, I would use “cpc”. Lastly, give your campaign a name where it says “Campaign Name”.

When you click “Submit”, Google will give you an enhanced landing page URL with the parameters properly added for accurate classification by Google Analytics.

 

This is the URL that you enter into the Facebook ad builder when prompted to “Enter URL to promote”.

Now, complete the creation of your Facebook ad as you normally would. Start the campaign, and observe what happens in Google Analytics

How to Set Up Goals in Google Analytics

• Select Admin menu at Google analytics
• Click all website data àGoals
• Click new Goal
• In Goal Setup, select the option you want to set goal
• For ex: - select contact us under goal setup because if you want customers through contact us page
• Under Goal description, specify the name and type
• Select Destination under type
• Specify the destination URL under goal details and also set funnel option if you want.

Once you click on “Create Goal,” Google Analytics will start tracking everyone who completes the form. To run goal-specific reports, go to the main reporting area and choose the “Conversions” section on the left-side navigation.

Also, you will now see goal conversion information within the “All Traffic” reports, located in the “Acquisition” section of the left navigation.

The “Channels” report, in particular, is extremely useful in that it shows you the number of goals, conversion rates, and goal values for each of your different marketing campaigns. This is how you can monitor the effectiveness of your online marketing and stay on top of campaigns that are worth repeating.

Facebook Advertising Traffic – Properly Classified

Once your Facebook ad is setup using the Google Analytics parameters of source, medium and campaign name – you’re pretty much done!

Now all you have to do is sit back and wait to see the data start populating in Google Analytics.

You can view the data by Source/Medium (“Facebook / Ads”) or by Campaign Name.